One Brand. Three Completely Different Ways to Buy.
How one Shopify site supported three buying paths with clear customer journeys, custom architectu...
September 10, 2026
Thoughts on business, people, systems, and the better ways we can live and work
Thoughts on business, people, systems, and the better ways we can live and work
We’ve outsourced too much of our thinking to algorithms, experts, trends, and other people’s certainty. This is a place to look closer, ask better questions, and do the work of forming your own conclusions.
It's time to stop handing your judgment away.
↓ Come explore the world with me ↓
We’ve outsourced too much of our thinking to algorithms, experts, trends, and other people’s certainty. This is a place to look closer, ask better questions, and do the work of forming your own conclusions.
It's time to stop handing your judgment away.
↓ Come explore the world with me ↓
How one Shopify site supported three buying paths with clear customer journeys, custom architectu...
September 10, 2026
How a 2,000+ product store fixed overselling, improved PageSpeed, and rebuilt around how customer...
September 9, 2026
I’m Toi Lyn Parker, endlessly curious about people, business, and how we can make both work better. This is a place for good ideas, meaningful work, and a life fully lived. Stay awhile.
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