HIRING FOR ECOMMERCE? LET'S TALK.
I Own Ecommerce Growth, End to End.
Acquisition, retention, conversion, AOV. I forecast the plan, test it, and connect it to the teams already running paid, creative, and lifecycle. Not a hand-off. Not a guess.
HIRING FOR ECOMMERCE? LET'S TALK.
I Own Ecommerce Growth, End to End.
Acquisition, retention, conversion, AOV. I forecast the plan, test it, and connect it to the teams already running paid, creative, and lifecycle. Not a hand-off. Not a guess.
When all the pieces are working but growth still isn't, the problem is often what's happening between them.
Paid media runs its plan. Creative ships what's on the calendar. Lifecycle sends what's scheduled. Each piece works fine on its own, and somehow the whole thing still underperforms.
That's rarely a tactics problem. It's usually because no one owns how those pieces fit together, forecasts what should happen next, and adjusts the plan before a slow quarter turns into a pattern.
That's where I thrive. Not managing one channel in isolation. Owning the whole system and making sure every piece points at the same number.
Strategic enough to own the plan. Hands-on enough to fix what's broken.
Here's how I actually work, no matter what business I'm in.
01
Understand how growth actually happens in this specific business, not growth in general.
02
Get clear on the numbers. What's actually happening, not what everyone assumes is happening.
03
Find the highest-leverage move. Not the longest task list. The one thing that moves the number most.
04
Build the plan and the calendar around it, then work with the teams already running paid, creative, and lifecycle.
You'll see that process in both of the examples below.
A quick bit about my track record
I'm a Shopify Select Partner with hands-on experience across development, paid media, email, and partnership marketing — I sit across both the technical and the strategic side, so nothing gets lost in translation.
63.75%
LANDING PAGE CONVERSION RATE
2.5X
RETURN ON AD SPEND
43%+
REVENUE GROWTH IN 6 MONTHS
80+
PAGE SPEED UP FROM ~2
The stories behind those numbers.
DATA INTEGRITY + PLATFORM MIGRATION
Their AOV Was Basically a Lie
Their site was overselling almost daily during live shows. Customers adapted by buying one item at a time instead of building a cart, sometimes checking out seven separate times in one show. That distorted what AOV seemed to be telling us. I traced the problem back to delayed inventory syncing between WooCommerce and their ERP, then led the move to Shopify to fix the root issue.
CONVERSION LOGIC + SITE ARCHITECTURE
One Checkout Flow Wouldn’t Work for All Three
A sports apparel brand sold personalized team gear, bulk orders, and custom logo design from the same site. Each needed a different way to buy, not just a different page. I built direct-purchase, quote-request, and inquiry flows around each customer’s intent, then used Shopify metafields to handle the deeper school, team, and product structure behind the scenes.
THOSE RESULTS DIDN'T HAPPEN BY ACCIDENT
Every layer of your store has to work on its own, and you need someone who understands all the pieces.
CREATE DESIRE
Photography + Creative
I know how to make products look worth buying.
BUILD THE EXPERIENCE
Shopify Development
I know how to build stores that are easy to shop and easy to buy from.
DRIVE DEMAND
E-commerce Marketing
I know how to turn attention into traffic and traffic into customers.
GROW THE BUSINESS
Strategy + Consulting
I know how to connect the pieces, find the gaps, and focus on what drives revenue.
I’ve built my career across the disciplines that shape e-commerce: creative, technology, marketing, and growth. I understand how each piece affects the next and how to make decisions with the whole business in mind.
THOSE RESULTS DIDN'T HAPPEN BY ACCIDENT
Every layer of your store has to work on its own, and you need someone who understands all the pieces.
CREATE DESIRE
Photography + Creative
I know how to make products look worth buying.
DRIVE DEMAND
E-commerce Marketing
I know how to turn attention into traffic and traffic into customers.
BUILD THE EXPERIENCE
Shopify Development
I know how to build stores that are easy to shop and easy to buy from.
GROW THE BUSINESS
Strategy + Consulting
I know how to connect the pieces, find the gaps, and focus on what drives revenue.
I’ve built my career across the disciplines that shape e-commerce: creative, technology, marketing, and growth. I understand how each piece affects the next and how to make decisions with the whole business in mind.
If this sounds like the role you're trying to fill, let's talk.
I bring the cross-functional experience to connect the storefront, the customer, the marketing, and the numbers.
If this sounds like the role you're trying to fill, let's talk.
I bring the cross-functional experience to connect the storefront, the customer, the marketing, and the numbers.
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